Linus Blanket Startup

This project was developed for an Applied Entrepreneurship and Commercialization course; the final step of the Entrepreneurship Minor at RIT. Working extremely closely with four other Industrial Designers I experienced the many steps of creating a new venture, from identifying an opportunity and target market, obtaining customer insight, developing financial and accounting competencies, to iteratively designing and prototyping a product.

The final part of the course and project was a mock investor pitch to RIT faculty and our fellow classmates. Linus was chosen as the favorite and awarded first place throughout the entire Entrepreneurship minor. The slides below are from the presentation that was given as our final pitch.

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